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Powerful farming with
Kampi management software
Service
Lead design, Strategy, Design system
Year
2023+
Industry
Tech, Info and Internet
Kampi is an AI B2B SaaS solution for shrimp farms, growing from concept to signed agreements with 30 farms across 5 countries.
Today, farmers are not able to accurately predict the growth, profit, and the best day of harvest for their ponds. This leads to:
Unexpected Harvest Results
Low Profit Margins
Reduced ROI
Also they have to spend average 4hr every day to manually calculate their optimal profit!
Approach
Our team started by establishing a strong relationship with farmers, allowing us to understand their process, culture, market and lifestyle.
We created the design roadmap that specifically targeted farmers primary needs, product deficiencies and opportunities.
Being a brand new platform, I had to start from scratch. Once the journey, wireframes and product features were established, I moved on to creating a brand new design system that would be flexible, purposeful and on brand.
By Introducing a brand new workflow to the farm operations, we found a way for the farmers to maximize efficiency and profitability.
One of our key differentiating feature is what we call Optima.
Optima is an advanced harvest optimization tool that integrates shrimp pricing, growth data, and size predictions to provide actionable recommendations for maximizing yield and profitability.
Full 60-day harvest projection
allows farmers to target profitability
Detailed distribution calculations
enable key harvest decisions 240X faster
Impact
With Optima, we helped the key account customer significantly improve their profitability by $1.2M annually.
